Cafe Reforma
Tag: brandingFor this cozy neighborhood café, the goal was to create a brand that felt as handmade as the sourdough and as welcoming as the morning sun. The identity leans into warmth and whimsy, using hand-drawn illustrations of herbs, mugs, and little daily rituals to tell a story of comfort and craft.
From the logo to the coffee cup sleeves, each element was designed to feel personal — like something a friend might doodle in the corner of a notebook. Earthy tones, textured paper, and playful type brought it all together, creating a space (both physical and visual) where people feel at home.